"My team has always, from day one, been 70 percent female," said Trustify President Jennifer Mellon. "You know, we're not a flower delivery service -- we're doing private investigation. It's not a space women often lead in, so I'm really proud of that. We did a self-disclosure report early on, and over 45 percent of my team identified with a protected minority population -- including LGBT, race, ethnic and religious minorities -- and I'm really proud of that. We've succeeded because we look like our consumer."